East London Art Prize

To celebrate the 2023 edition of the East London Art Prize, Bow Arts needed to evolve its brand identity to move away from its original aesthetic. The goal was to avoid visual stagnation and reposition the prize as a vibrant, contemporary catalyst for artist development, networking, and community support. The new identity was on a modular, colour-coded system that balances brand consistency with the diversity of the prize's events. The result is a flexible, "living" identity that reflects the dynamism of the East London art scene, moving beyond a static logo to create an immersive and recognisable environment that continues to support local creators.