Lady of the Lake

Fashion editorial and visual storytelling project exploring mythology, atmosphere, and cinematic image-making through the relationship between fashion, landscape, and narrative. Inspired by the legend of the Lady of the Lake, the project followed a character as they moved through mystical Scottish environments, combining costume, location, and visual storytelling to create an immersive editorial narrative. Shot on location across Devil’s Pulpit and Inversnaid Falls in Scotland, the project developed a cohesive visual language shaped by natural textures, movement, and cinematic composition. Led creative direction spanning visual research, image sequencing, shoot production, and post-production, collaborating closely with talent to maintain narrative consistency across editorial outputs.