Muralmassa

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Muralmassa

Industry

Art Direction & Multi-Platform Campaign Development

Key Areas

Creative Production Visual Identity Apparel Graphics Typography Systems Motion & Social Content

Year

2018

Muralmassa was a fashion graphics and visual identity project exploring branding, typography, motion, and fashion imagery through a multi-platform visual language. Developed across editorial, motion, exhibition, apparel, and digital formats, the project focused on translating experimental graphic systems into cohesive brand storytelling across physical and digital touchpoints. Led the development of campaign visuals, typography systems, motion graphics, and branded assets inspired by youth culture, fashion media, and experimental design. Supported creative production across print, social, and digital platforms while maintaining visual consistency across all outputs.

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