Muralmassa
Muralmassa
Industry
Art Direction & Multi-Platform Campaign Development
Key Areas
Creative Production Visual Identity Apparel Graphics Typography Systems Motion & Social Content
Year
2018
Muralmassa was a fashion graphics and visual identity project exploring branding, typography, motion, and fashion imagery through a multi-platform visual language. Developed across editorial, motion, exhibition, apparel, and digital formats, the project focused on translating experimental graphic systems into cohesive brand storytelling across physical and digital touchpoints. Led the development of campaign visuals, typography systems, motion graphics, and branded assets inspired by youth culture, fashion media, and experimental design. Supported creative production across print, social, and digital platforms while maintaining visual consistency across all outputs.

















