Muralmassa

Muralmassa is a fashion graphics project that focuses on branding and visual identity by using apparel prints and motion graphics to create a distinctive visual language. The project draws on various references and cultural elements, merging aesthetics with details through typography, form, and imagery. A custom typeface named "Transmit" was designed, taking inspiration from Prada's Fall/Winter 2018 collection. This typeface blends retro and futuristic elements. The use of coloured text pays tribute to the cinematic influences behind the typeface: red references "Blade Runner" (1982), while green references "The Matrix" (1999).